Case Study: Toymaster

A Partnership Built on Quality and Success

Introduction

Since its establishment in 1977, Toymaster has been at the heart of the British toy industry, offering independent toy retailers access to a wide array of products, brands, and essential support.

The Gift Scholars has proudly partnered with Toymaster and its members for years, providing exceptional toy solutions from our flagship brands, CMJ and Zappi Co.

This long-standing relationship highlights the success of our collaboration and demonstrates the value we bring to Toymaster’s network of retailers.

About Toymaster

Toymaster is a renowned buying group association, uniting independently owned toy shops under a collective banner. By joining Toymaster, members gain access to exclusive benefits such as:

• A broad selection of high-quality retail products and major brands.


• Comprehensive marketing support to promote their businesses effectively.


• A collaborative network of independent retailers who share industry insights.

Toymaster’s commitment to empowering independent toy retailers aligns seamlessly with The Gift Scholars’ mission to deliver high-quality products and exceptional customer service.

The Gift Scholars’ Role

As a trusted supplier, The Gift Scholars works with Toymaster to offer high-quality products from two standout brands:

• CMJ RC Cars: A collection of scaled-down remote-control cars modelled after real-world vehicles. Our CMJ brand provides Toymaster members with a variety of licensed and non-licensed RC options, featuring popular car manufacturers like Aston Martin, Lamborghini, and Bugatti. With innovative products such as our RC build kits, we continue to captivate toy enthusiasts of all ages.


• Zappi Co. Eco Plush Toys: A diverse range of eco-friendly plush toys made from up to 100% recycled materials. From charming farm animals to adorable marine life, Zappi Co. toys are designed to deliver exceptional quality, real-world inspired plush, and sustainable practices, making them a standout choice for retailers who value ethical and environmentally conscious products.

By offering these high-demand products, we help Toymaster members attract customers and drive sales, ensuring their businesses thrive in a competitive marketplace.

A Proven Partnership Built on Trust

Over the years, The Gift Scholars has developed a strong and collaborative relationship with Toymaster and its members. Key highlights of our partnership include:

1. Consistent Product Availability: Our well-established supply chains ensure that Toymaster retailers receive stock efficiently, reducing lead times and helping them maintain an excellent customer experience.


2. Comprehensive Support: We provide additional services, from tailored product recommendations to marketing support, enabling Toymaster members to maximise the impact of our products within their stores.


3. Shared Success Stories: Numerous Toymaster members have returned time and time again to restock and expand their product lines after introducing CMJ and Zappi Co. products to their offerings.

Why Retailers Trust The Gift Scholars

For retailers considering our brands, The Gift Scholars offers the following:

• Proven Quality: Our toys are crafted with precision and care, meeting the highest industry standards.


• Eco-Friendly Practices: Zappi Co.’s plush toys are a testament to our commitment to sustainability, appealing to the growing demand for ethical products.


• Extensive Brand Portfolio: Our CMJ and Zappi Co. collections cater to a wide variety of customer preferences, ensuring something for everyone.


• Ease of Ordering: Through our website (www.tgsltd.com), Toymaster members and other retailers can easily order stock, streamlining the procurement process.

The Gift Scholars remains committed to supporting Toymaster and its members by continuing to innovate and expand our product offerings. With a shared dedication to quality, customer satisfaction, and sustainable practices, our partnership with Toymaster is set to grow stronger in the years to come.

If you’re a Toymaster member looking to enhance your store’s offerings, or a retailer seeking a reliable supplier, explore our full range of products and services at www.tgsltd.com.

And if you would like to know how The Gift Scholars can help your business email us today!